Venturing into a green energy landscape – especially in countries with no established subsidy schemes for renewables – is a huge undertaking, but also leaves a lot of room for establishing new approaches. South Korea is a country that is still in its first steps of establishing a decentralized green energy industry. Haezoom is a start-up from South Korea that specializes in solar power production. Together with Next Kraftwerke, the Seoul-based company sets out to explore the possibilities of utilizing a VPP. We talked with J-Ho Lee, Product Owner (PO) from Haezoom, and Felix Jedamzik, Key Account Manager NEMOCS at Next Kraftwerke.